Schmitz & Wiesner

Barbara I Gongini

  • Brand Identity

Brand Identity and Brand Communication for Danish haute couture fashion label Barbara I Gongini.

Barbara I Gongini

Barbara I Gongini

Barbara I Gongini was Schmitz&Wiesner`s first client.

Since it`s foundation in 2009 we took care of all brand related matters, 2 full brand relaunches (one in 2009 and one in 2020), all kind of different Brand Identity elements (logo designs for the main brand and sub lines, lookbook design, stationary design, all kind of productions, webshop and screen design, hangtags and neck label design, POS design, packaging design) and Brand Communication.

The collaboration was a lot of fun and design wise, always challenging with Barbara as a highly creative counterpart, only happy with results her gut feeling would accept 100%. She has a huge love for typefaces, the beauty in ugliness, Scandinavian minimalism, edgy things, quirky humor, class, style and everything primitive, analogue and authentic.

This vibe can be felt in her Brand Identities.

Sector
  • Fashion & Beauty
Disciplines
  • App / Website Development
  • Art Directions
  • Claming
  • Copywriting
  • Corporate Design
  • Editorial Design
  • Merchandise
  • Packaging Design
  • Print Productions
  • Photo & Film Production
  • Social Content
  • UX/UI Design
  • Website Design
Creative Director and Founder / Barbara I Gongini
Schmitz&Wiesner have so creatively and brilliantly relaunched our first Brand Identity in 2009 and Schmitz&Wiesner are the one and only choice for our quest in creating our new and expanded Brand Identity in 2020. These guys are not only brilliant at what they do, but also the best collaborators and safe haven in the process, and you always get more than you imagined in priceless insights and an extra mile in their work.

Barbara I Gongini
Creative Director and Founder / Barbara I Gongini