Familienwerte
Familienwerte (German for “family values”) is a consulting firm that specialiced on family businesses and their challenges regarding the handover from one generation to the next.
Schmitz&Wiesner took care of the Brand Identity including the logo design, color palette, stationary, imagery, UI+UX design of a complex website and the Brand Communication. For the logo we went for an abstract tree emblem that simultaneously stands for a pedigree and growth. The color range is conservative, still modern and the picture world feels very warm and empathic, with a focus on business.
